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Syllabus Details

AI-Integrated Digital Marketing Syllabus

Module 1 — Introduction to Digital Marketing

Digital Landscape, AIDA Model & USP

Module 2 — Content Marketing

Content Strategy, Copywriting & Blogging

Module 3 — Social Media Marketing (SMM)

Platform Strategies & Paid Advertising

Module 4 — Website Planning & Development

WordPress, Domain, Hosting & CMS

Module 5 — Search Engine Optimization (SEO)

On-Page, Off-Page & Technical SEO

Module 6 — Search Engine Marketing (SEM)

Google Ads & Campaign Optimization

Module 7 — Email Marketing

Automation, Segmentation & Analytics

Module 8 — Analytics & Tools

GA4, Tag Manager & Search Console

Module 9 — Local SEO & GBP

Google Business Profile & Local Citations

Module 10 — Mobile & App Marketing

ASO, SMS, WhatsApp & WATI

Module 11 — E-Commerce & Affiliate Marketing

Funnels, Checkout & Affiliate Basics

Module 12 — Online Reputation Management

Monitoring Tools & Review Management

Module 13 — Branding & Influencer Marketing

Brand Building & Influencer Strategy

Module 14 — Growth & Marketing Automation

Growth Hacking & Automation Tools

Module 15 — AI in Digital Marketing

AI Tools, Predictive Analysis & Trends

Module 16 — Presentations & Projects

Practical Assignments & Final Showcase

Learn Digital Marketing from Industry Experts at VCA

The Best Digital Marketing Academy in Thrissur with hands-on training and real-world experience.

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FAQ

Get clear answers to your most common questions about our digital marketing syllabus and learning approach.

Our syllabus covers everything from SEO, Google Ads, and Social Media Marketing to Content Strategy, Email Marketing and Analytics. You’ll gain both foundational knowledge and hands-on skills to confidently handle real-world projects.

Yes, absolutely! Our digital marketing course in Thrissur is tailored for beginners as well as professionals looking to upskill. No prior marketing experience is required just your curiosity and willingness to learn.

Typically, the full course duration ranges from 3 to 6 months, depending on the selected program and pace of learning. Every student gets flexible scheduling and personalized mentorship support.

You’ll build a strong digital portfolio, gain in-demand skills, and become job-ready for roles such as SEO Analyst, Social Media Strategist, PPC Specialist, or Digital Marketing Executive — both in India and abroad.

After completing the course, you’ll receive a VCA Digital Marketing Academy course certificate, an internship certificate, and an STED Council-approved certification.

Yes, our course includes a guaranteed internship opportunity with Viral Cat Agency, the best digital marketing agency in Thrissur, where students work on live client projects for real experience.

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