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Syllabus Details

AI-Integrated Digital Marketing Course Structure

Module 1 — Digital Marketing Fundamentals

Digital Landscape, AIDA Model, USP & Business Models

Module 2 — AI Tools in Digital Marketing

AI Content Tools, Copywriting & Workflow Automation

Module 3 — WordPress Website & SEO

WordPress Setup, Domain, Hosting & Technical SEO

Module 4 — Business Model & Agency Onboarding

Agency Systems, Client Onboarding & Strategy

Module 5 — Social Media Marketing (SMM)

Meta, Instagram & LinkedIn Organic Growth

Module 6 — Content Marketing & Copywriting

Content Strategy, Copywriting, Blogging & Video

Module 7 — Graphic & Creative Presentation

Visual Branding, Ad Creatives & Design Tools

Module 8 — Local SEO & Google Business Profile

Google Business Profile, Local Citations & Reviews (NEW)

Module 9 — Performance Marketing & Meta Ads

Meta Paid Ads, Pixel Tracking & Audiences (NEW)

Module 10 — SEM & Google Ads

Google Search & Display Ads, Bidding & CRO

Module 11 — Campaign & Marketing Automation

Automation Workflows, Email Marketing & Funnels

Module 12 — Advanced AI Analytics & Tracking

GA4, Google Tag Manager & AI Data Analytics

Module 13 — V Code Analysis

Learning & Project Evaluation — V Code Score (NEW)

Module 14 — Advanced SEO Specialist Stack

Technical SEO, Schema, Off-Page & International Search

Module 15 — Performance & Media Buyer Stack

Landing Pages, Media Buying, Testing & Scale

Module 16 — AI & Automation Workflows Stack

AI Content, Lead Gen Funnels & Prompt Engineering

Learn Digital Marketing from Industry Experts at VCA

The Best Digital Marketing Academy in Thrissur with hands-on training and real-world experience.

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FAQ

Get clear answers to your most common questions about our digital marketing syllabus and learning approach.

Our syllabus covers everything from SEO, Google Ads, and Social Media Marketing to Content Strategy, Email Marketing and Analytics. You’ll gain both foundational knowledge and hands-on skills to confidently handle real-world projects.

Yes, absolutely! Our digital marketing course in Thrissur is tailored for beginners as well as professionals looking to upskill. No prior marketing experience is required just your curiosity and willingness to learn.

Typically, the full course duration ranges from 3 to 6 months, depending on the selected program and pace of learning. Every student gets flexible scheduling and personalized mentorship support.

You’ll build a strong digital portfolio, gain in-demand skills, and become job-ready for roles such as SEO Analyst, Social Media Strategist, PPC Specialist, or Digital Marketing Executive — both in India and abroad.

After completing the course, you’ll receive a VCA Digital Marketing Academy course certificate, an internship certificate, and an STED Council-approved certification.

Yes, our course includes a guaranteed internship opportunity with Viral Cat Agency, the best digital marketing agency in Thrissur, where students work on live client projects for real experience.

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